Meet Bob Bly

With more than a quarter century of experience as a copywriter and marketing consultant, Bob Bly has written copy for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.
McGraw-Hill calls Bob Bly “America’s top copywriter.” He is the author of more than 60 books including The Complete Idiot’s Guide to Direct Marketing (Alpha) and The Copywriter’s Handbook (Henry Holt), and writes regular columns for DM News and Early to Rise.
What they say about Bob Bly
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer”
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
“Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
“Perhaps the most famous copywriter of all."
--Apryl Duncan
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
-- Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn ’t stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League
"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International
“The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads. ”
--Bob Berner, Robert K. Berner Associates
“We still are using [the package you did for us]. It still beats all challengers to the control.”
--Mark Friedman, Medical Economics
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
— Glory Kneass, Drs. Preferred
“The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects.”
— Ken Paston, Studebaker-Worthington Leasing Corp.
“Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship.”
— Dick Stillwell, President, Unique Truck
“Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround.”
— Patrick Kephart, MasterMedia
“All who reviewed your copy agreed it was terrific. Certainly it’s the best DM copy I’ve ever had to work with, because you’ve hit the rare combination of good writing and a good knowledge of what you are writing about.”
— Lois DeLong, American Institute of Chemical Engineers
“The copy is very good and certainly a fresh improvement on what we’ve done in the past. Thanks again for your help... the campaign was very successful.”
— Scott Thompson, Federal Employees Almanac
“Congratulations. Your Forecasts & Strategies ‘Internet Infrastructure ’ package is a winner... your piece is doing almost twice as good as our ‘Y2K Sample Issue’ mailing. I am looking forward to working with you again in the future.”
— Chris Marett, Phillips Publishing
“Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year. ”
— Sheila M. Anderson, President, Commercial Property Services
“The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!”
— Lori Bethea, KCI Communications
“Your #10 direct mail package for Sarnoff’s Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!”
— David Yale, M&PA
“The letter is good... approximately 10% responded. ”
— Stephen S. Flaum, Flaum Consultants
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